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What is Ashiatsu and Barefoot Massage?

Ashiatsu, which translates to “foot pressure” in Japanese, is a form of massage therapy where the practitioner uses their feet to apply deep, broad pressure to the client’s body. This technique has ancient roots, particularly in Asian cultures like Japan, China, India, and Thailand, where barefoot massage has been practiced for centuries. These methods were often used by Buddhist monks and traditional healers to promote physical and spiritual well-being.

At the 2024 World Massage Championship a promotion video of Ashiatsu was Awarded Overall Best Massage Promotion Video. Watch it here:

In Japan, Ashiatsu was traditionally performed using overhead bars for balance, allowing the therapist to control the amount of pressure applied with their feet. Similar techniques were developed independently in other parts of Asia. For example, in Thailand, “Nuad Boran” or traditional Thai massage involves the use of feet, knees, and elbows to manipulate the body.

Ashiatsu made its way to the Western world in the mid-20th century but gained significant recognition in the 1990s and 2000s. Modern practitioners have adapted the traditional methods to meet contemporary needs, incorporating ergonomic tools and updated training protocols to ensure safety and efficacy.

Benefits of Ashiatsu and Barefoot Massage

Ashiatsu and other forms of barefoot massage offer several unique benefits, making them popular choices for those seeking deep tissue therapy. Here are some of the key advantages:

1. Deep Tissue Relief: The therapist’s body weight allows for deeper and more consistent pressure, effectively reaching deeper muscle layers and fascia. This makes Ashiatsu particularly beneficial for individuals with chronic muscle tension and pain.

2. Improved Circulation: The broad, sweeping strokes used in Ashiatsu help enhance blood flow and lymphatic drainage, promoting overall cardiovascular health and aiding in detoxification.

3. Muscle and Joint Health: Regular Ashiatsu sessions can help improve flexibility and range of motion by stretching and elongating the muscles and soft tissues. This is particularly beneficial for athletes and individuals with physically demanding lifestyles.

4. Stress Reduction: The deep, rhythmic pressure of Ashiatsu can activate the parasympathetic nervous system, promoting relaxation and reducing stress levels. This can lead to improved mental clarity and emotional well-being.

5. Balanced Body and Mind: Ashiatsu not only addresses physical ailments but also promotes a sense of balance and harmony within the body, supporting overall health and wellness.

Ashiatsu and Barefoot Massage Around the World

Ashiatsu and barefoot massage techniques have gained international popularity, transcending their Asian origins to become mainstream wellness practices in many parts of the world.

North America: In the United States and Canada, Ashiatsu has become a well-established specialty within the massage therapy community. Numerous training programs and certification courses are available, ensuring that practitioners are well-equipped to deliver safe and effective treatments. Many spas and wellness centers now offer Ashiatsu as part of their service menu.

The International Massage Association is considering to bring in Ashiatsu as one of the categories at the American Massage Championship in 2025. 

Europe: European countries have also embraced Ashiatsu and barefoot massage. In cities like London, Paris, and Berlin, upscale spas and holistic wellness centers frequently include these therapies. The integration of traditional Asian practices with modern European spa culture has created a unique fusion that appeals to a diverse clientele.

Asia: In its homeland, Ashiatsu continues to be a revered practice. Countries like Japan, Thailand, and India maintain traditional methods while also adapting to contemporary demands. Tourist destinations in these countries often highlight barefoot massage as a cultural and wellness experience, attracting visitors seeking authentic treatments.

Australia and New Zealand: The wellness industry in Australia and New Zealand has seen a growing interest in Ashiatsu and barefoot massage. These techniques are increasingly featured in health retreats and spas, promoting holistic approaches to health and relaxation.

At the 2023 World Massage Championship, Jivatma Jiva Massaguer and Daniel Tsukayama from Hawaii, USA, did a Workshop sharing their version of Ashiatsu. Here it is their nominated video from 2021.

Conclusion

Ashiatsu and barefoot massage represent a fascinating blend of ancient tradition and modern wellness practice. Their ability to provide deep tissue relief, improve circulation, and promote overall well-being has made them popular worldwide. As these techniques continue to evolve and integrate with contemporary health and wellness trends, their reach and impact are likely to expand, offering profound benefits to those who seek balance and healing through the art of touch.

  • Text by Jeppe Tengbjerg (CEO & Founder of the International Massage Association)

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Marie Stewart
19:11 25 Jul 25
Thank you jeppe and the team you are so awesome miss physically being with you allSeeing you daily online videos sounds and listening tocthe viking mantra places me in the space of unity immediatelyThank you to the love energy
Gvantsa Khoperia
04:23 22 May 25
My name is gvantsa khoperiaAnd world championIMA AmbassadorIMA TeacherTHERE IS GudgeIMA is the best organization in the world 🌎IMA my female.
Surya Bahdur Karki
23:18 16 May 25
I am working on this Massage(SPA) therapy , Yoga and Naturopathic field since 1984 in Nepal. It is very useful service for human being globally. we can treated many disease by these systems.
Excellent
Karine Boivin
22:37 29 Apr 25
khatereh zandiyeh
16:20 30 Mar 25
Pia Lyng-Hansen
04:14 12 Mar 25
cool, fun and a great opportunity to learn. Thank you.
Anna Baroni
21:50 08 Mar 25
Dear therapist friends,Creating a video for a championship increases your visibility in the sector, you are known by the world of massage, it increases your professional growth and every time I made a video by participating in this competition I donated all my experience, and I tried to convey my passion, my art, my techniques.It takes commitment, love and innovation to make a video and capture the public's attention.I think the most important ingredient is to convey an important message, furthermore I had a lot of fun every time I chose to present a new video and I am sure that participating with one of our videos will remain in the history of massage, because Ima represents thethe only large and true association that represents the union of all therapists in the world to disseminate the art of massage. Every year. I have presented several of my videos with my different massage techniques and also this year 24 without any expectations and to my great amazementOn June 24 in Copenhagen I won likeBest video in the teachers category.Go see it on you tube Ima.Anna BaroniThe lady of emotions, as the great Constantine Barbu christened meThe mother of massage for many Masters and judges but there is a reason whyI was the first in the world of massage in 1995 to have two great intuitions:👑The first combines 7 techniques into oneMy. Physiomassage👑The second is to bring the stretching technique to the table.My. Postural stretchingThanks @jeppeTiengbergAnna Baroni master ♥️
Ruby Tolentino Sanches
16:48 22 Feb 25
I had the honor of participating in the 7th Massage Competition held in Copenhagen, Denmark, last June about 250 over participants from 50 over countries.During this event, I encountered numerous massage therapists who profoundly inspired me till now, we made connectionson social media, learning new techniques from them as well.The competition venue was expansive and expertly designed to accommodate all categories of massage.Mr. Jeppe, my greatest idol, was exceptionally engaged throughout the event. His energy seemed boundless, akin to a rechargeable battery, as he was present everywhere, capturing videos and photographs of all participants and conducting interviews with us.Wishing all my fellow "muscle kneaders" the best of luck; may you enjoy this truly remarkable experience in your lives!I extend my gratitude to IMA for providing this extraordinary opportunity to showcase our talents to the world.PSLet me know if you need some tips on accommodation, walking distance to the venue 😉Mabuhay! 🇵🇭
Jurij Juriak
13:46 31 Jan 25
Jesus Gomez
23:07 12 Jan 25
PRASANNA GAMAGE
13:14 07 Jan 25
Thanking for IMA , Share the valuable informations.
Cornelia N
18:11 06 Jan 25
Superb quality information, a true ambassador for massage therapy!
Vlad-Florin Panait
07:13 17 Dec 24
I had an amazing weekend learning about advanced techniques of holistic massage. It was a great experience and I want to thank Kinga and Jeppe for these lessons.
Alligator Tab
10:27 16 Dec 24
Excellent experience. I was impressed after the course.
Kinga Jenei
14:26 15 Dec 24
Bridgette Mensah
05:22 02 Dec 24
I am a massage therapist and I appreciate the article in the sence that reading through refreshes my mind and has also helped me to know I'm using the right techniques in my practice and my clients are always amazed after I treat them.Thank you! So much for sharing it has been enlighten!
Nataly Werthaim
23:11 21 Nov 24
"I took an amazing massage course from IMA, which greatly enhanced my knowledge. It was very well explained and presented with high professionalism. Thank you so much, Jeppe & Kinga ❤️"
May Au
09:57 20 Oct 24
It is a great honor to receive the NMC Overall Winner Award 2024, and I am truly grateful to have Jeppe present it to me. His experience and skills are admired globally, and he is not only highly knowledgeable but also generous and supportive. I feel fortunate to learn from him and I hope we can all continue working together in the massage field to achieve great things. Thank you so much, Jeppe!
Sami Stressade
10:45 20 Sep 24
The International Massage World Championships (IMA) in Copenhagen was an extraordinary experience. It provided a unique platform to compete with the best massage therapists in the world and learn advanced techniques at the highest level.The professional exchange, the valuable feedback from the jury and the inspiring atmosphere have significantly expanded my skills. An absolute recommendation for anyone who wants to perfect their art and make international connections.A special thank you goes to Jeppe Tengbjerg, founder and CEO of the International Massage Association and organizer of the World Championships in Massage. Without his vision and commitment, this outstanding event would not have been possible.
Amanda J M.
03:52 18 Sep 24
Thank you very much for the lessons that IMA has shared with the public... this knowledge will forever be useful for me to grow even more.. hugs and kisses 💆‍♂️🌎🕊🙏😇
semenuk-t Tanya
14:45 25 Aug 24
Very interesting, informative. A colossal experience. Exchange of skills and techniques. Friendly atmosphere....❤️❤️❤️It is worth taking part in order to grow and become better.
I have attended the IMA World massage Champs since 2017, it’s a must in the June calendar each year. Go visit or compete!! Copenhagen is a great City break aswell.
Tereze Belkova
19:06 24 Apr 24
An excellent school where you can not only learn different massage techniques, but also improve your skills. A place that brings together massage professionals from all over the world by organising the World Massage Championships in Denmark.
Michael Pedersen
21:24 05 Mar 24
Huge praise for holding dm in massage 2024.Warm atmosphere, good energy and super well organised.A school that is passionate about giving students the best possible education.Can only warmly recommend the school.
Carsten Anderslund
20:12 05 Mar 24
Carl Newbury
11:28 29 Feb 24
I have been attending Jeppe's events in Copenhagen since 2017. The World Championship in Massage is the highlight of my year networking with massage therapists from all over the World. Well Done Jeppe
Victoria Bilousova
12:54 07 Feb 24
Thank you so much for an amazing World Massage Championship organized in a high level! A lot of new friends and inspiration I found there😇
It was with great pleasure to teach at your school in Denmark, I experienced a good atmosfeer, an interesting class and you as host/teacher mr. Jeppe Tengbjerg.Also thank you for the colaboration to teach at my school in Lelystad the Netherlands last year, it is of great interest to learn from each other and I welcome you again, this year in september 2024.SoeReiMas Courses & CoachingLelystad the Netherlands
Chutima Hälg
00:47 07 Feb 24
I recently had the pleasure of attending a massage seminar jointly organized by IMA Academy and Chiida Academy, and I must say it was a truly enriching experience. The seminar, led by a professional instructor, was a perfect blend of theory and practice, offering valuable insights into the art of massage therapy. The theoretical aspects covered were comprehensive and informative, providing a solid foundation of knowledge for all participants. From anatomy and physiology to various massage techniques and their applications, every aspect was explained with clarity and depth. It was evident that the instructor was not only knowledgeable but also passionate about imparting their expertise to the students. What truly stood out about this seminar was the emphasis on hands-on practice. Participants were given ample opportunities to apply the theoretical concepts they had learned in a supportive and nurturing environment. The instructor's guidance and feedback were invaluable in honing our skills and techniques. Moreover, I was impressed by the caring attitude and thoughtfulness shown towards the students throughout the seminar. From providing necessary materials to addressing individual queries and concerns, the organizers ensured that everyone felt valued and supported. I would like to extend my gratitude to Mr. Jeppe Tengbjerg for his exceptional leadership in making this seminar a resounding success. His expertise, patience, and genuine dedication to the art of massage therapy were truly inspiring.In conclusion, the collaborative effort between IMA Academy and Chiida Academy in presenting this massage seminar was commendable. It was a rewarding experience that left me feeling empowered and equipped with valuable knowledge and skills. I highly recommend it to anyone seeking to deepen their understanding of massage therapy or embark on a career in this field.
Corpore Vital
16:13 06 Feb 24
Professionalism and education at the highest level. The students are very attentive and involved in the way the information is conveyed and because there is a lot of practice, the course becomes even more exciting. Congratulations for the interactive way in which you transmit the information.
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