World Massage Festival: Celebrating the Art of Healing Touch
The World Massage Festival (WMF) is one of the most prestigious and anticipated events in the massage therapy industry in the United States. Established to honor and support massage therapists, educators, and industry professionals, this annual festival brings together practitioners from across the country and beyond. More than just a gathering, WMF serves as a platform for education, networking, and professional growth while celebrating the art of healing through touch.
The Purpose of the World Massage Festival
The World Massage Festival was created to recognize the dedication and skill of massage therapists, educators, and students. Unlike other industry events that focus solely on trade shows and certifications, WMF’s mission is to build a strong, supportive community and make massage therapy more accessible and appreciated. The festival aims to:
- Honor massage therapists for their contributions to health and wellness.
- Provide extensive educational opportunities to improve skills and knowledge.
- Connect professionals with industry-leading educators and product manufacturers.
- Offer a fun and welcoming atmosphere to celebrate the massage profession.
- Support continuing education and professional development.
Additionally, the festival is known for hosting the American Massage Championship in partnership with the International Massage Association. This competition provides a platform for therapists to showcase their expertise, learn new techniques, and gain recognition for their work.
How Massage Professionals Benefit from Attending
Massage Therapists
Massage therapists who attend the World Massage Festival gain valuable insights into new massage techniques, industry trends, and best business practices. Benefits include:
- Access to hands-on workshops and continuing education classes.
- Networking with fellow therapists, instructors, and industry leaders.
- Opportunities to compete in the American Massage Championship to showcase skills and receive recognition.
- Exposure to new massage tools, products, and technologies.
- The chance to meet and learn from some of the most respected figures in the massage industry.
Massage Teachers and School Owners
For educators and massage school owners, WMF offers an excellent opportunity to:
- Stay updated on the latest trends and advancements in massage education.
- Connect with potential students and showcase their institutions.
- Learn from other experienced instructors and refine their teaching methodologies.
- Promote their schools to a broad audience of aspiring therapists.
Wellness Industry Professionals
The festival also benefits a wide range of professionals in the wellness sector, including spa owners, product manufacturers, and holistic health practitioners. Attendees can:
- Gain insights into innovative wellness techniques and trends.
- Discover new products and services to incorporate into their businesses.
- Build relationships with massage therapists who may become future partners or employees.
The American Massage Championship
One of the most exciting elements of the festival is the American Massage Championship, hosted in collaboration with the International Massage Association. This competition allows therapists to:
- Demonstrate their skills in front of a panel of expert judges.
- Gain national and international recognition for their work.
- Learn from observing other skilled professionals.
- Boost their career with a championship title and increased credibility.
Conclusion
The World Massage Festival is more than just an event—it’s a celebration of massage therapy and the professionals who dedicate their lives to healing others. Whether you’re a seasoned therapist, a massage educator, or a wellness industry entrepreneur, WMF offers a wealth of opportunities for learning, networking, and career advancement. The festival, coupled with the American Massage Championship, ensures that massage therapists receive the recognition and professional development they deserve. If you’re in the massage and wellness industry, attending the World Massage Festival could be a game-changer for your career!
- Article written by CEO and Founder of the International Massage Association Jeppe Tengbjerg

Mike Hinkle founded the World Massage Festival in 2006 after being in the massage industry for 1 year, Mike saw a huge gap in the educational aspect of the field, and a lack in recognition and honor to the pioneers of massage therapy and who those who pour out their hearts being great instructors in the field. Mike recognized the need to honor fantastic therapists throughout time, that many massage therapists would probably never hear of or learn of throughout their time on this earth. Mike’s heart to recognize and acknowledge the history of other therapists was the foundation in the birthing of the World Massage Festival.

After Mike’s first experience at the AMTA convention went over like a lead balloon in Atlanta, GA, being more political than helpful, needing a much needed relaxing and fun atmosphere. This drove Mike to birth the World Massage Festival. The building foundation was to see education and recognition blend into a more chill and fun atmosphere. The first year began just “winging it”, and it was really tight due to low financial support. That first foundation year created a multiplication for the next year where people came back with friends. Every year it multiplied, so much that it got recognition from Ceasar’s to ask him to use their casinos.
The World Massage Festival changed Mike forever through many learning curves and the amount of education he received as a massage therapist. Mike grew into his career alongside the World Massage Festival, making many connections and friends along the way, that he now calls his family. After 18 years of carrying and growing the World Massage Festival, Mike along with his faithful and entrusted side kick Cindy, who has been doing administration for all the festivals, were finally ready to hand off the festival to the next generation. In 2024, they sold the World Massage Festival to Ana Malachowski, who will carry on Mike’s legacy and vision of the festival for as long as she can.
Mike Hinkle was selected for the IMA Hall of Fame 2023, for his amazing and dedicated work hosting the World Massage Festival and the first American Massage Championship.
In the below picture IMA Founder is together with Mike Hinkle and Ana Malachowski.

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