How can Massage Equipment suppliers help improving the Massage Profession?

August 19, 2024 admin

“As the Founder of the International Massage Association and the World Championship in Massage I have been asked many times how we can improve the Massage Profession. In the first article I suggested a few things that the Therapists, the School owners and the Board members of Massage Associations can do. Read that article here.

In this article I write about what the Massage Equipment suppliers might do in order to improve the Massage Profession”. – Jeppe Tengbjerg

Massage equipment suppliers play a crucial role in the development and enhancement of the massage profession. By providing high-quality tools, innovative products, and exceptional customer support, suppliers can contribute to the growth and professionalism of the industry and profession. Here are several strategies that massage equipment suppliers can adopt to improve the massage profession:

1. Investing in Product Innovation and Quality

Developing Ergonomic and Durable Equipment:

Massage therapists rely on their equipment daily, and it’s essential that these tools are both ergonomic and durable. Suppliers should focus on designing tables, chairs, and other accessories that reduce strain on the therapist and enhance client comfort. High-quality materials that ensure longevity and ease of maintenance should be prioritized, reducing the need for frequent replacements and thereby lowering costs for therapists.

Integrating Technology:

Suppliers can lead the way in incorporating advanced technology into massage equipment. For instance, tables with built-in heating elements, adjustable height features, or integrated digital interfaces for tracking client preferences can significantly enhance the massage experience. Additionally, investing in research and development to create tools that assist in specific modalities, such as percussive devices or tools for deep tissue work, can broaden the capabilities of therapists.

Offering Eco-Friendly Products:

Sustainability is becoming increasingly important across all industries. Massage equipment suppliers can contribute by offering eco-friendly options, such as tables made from sustainable wood, organic linens, and non-toxic cleaning products. This not only appeals to environmentally conscious therapists and clients but also sets a standard for the industry to follow.

2. Providing Exceptional Customer Support and Education

Educational Resources and Training:

Suppliers can add value by offering comprehensive training on how to use their products effectively. This could include video tutorials, webinars, and in-person demonstrations that teach therapists how to optimize the use of their equipment. Furthermore, suppliers can provide guidance on maintenance and repair, ensuring that therapists get the most out of their investments.

Customer-Centric Support Services:

A strong customer support system is vital for building trust and long-term relationships with massage professionals. Suppliers should offer responsive and knowledgeable customer service that can assist with product selection, troubleshooting, and after-sales support. Additionally, offering flexible return policies, warranties, and repair services can enhance customer satisfaction and loyalty.

Here is a good example of cooperation between a Massage Equipment Supplier (Lemi) and A Massage therapist (Jean-Guy De Gabriac from the World Wellness Weekend

3. Collaborating with the Massage Community

Partnerships with Massage Schools and Associations:

Suppliers can collaborate with massage schools and professional associations to supply discounted or sponsored equipment. This not only supports the educational institutions but also familiarizes future therapists with their products. Additionally, suppliers can participate in industry events, trade shows, and conferences to stay connected with the community and showcase their latest innovations.

Feedback Loops for Continuous Improvement:

Creating channels for therapists to provide feedback on products can help suppliers continuously improve their offerings. Regularly surveying customers, hosting focus groups, and maintaining active communication with industry professionals can lead to insights that drive product innovation and service enhancements.

4. Supporting Industry Standards and Advocacy

Advocating for Quality and Safety Standards:

Suppliers can play a key role in advocating for industry-wide standards related to equipment safety and quality. By working with regulatory bodies and industry associations, suppliers can help establish guidelines that protect therapists and clients alike. Ensuring that all products meet or exceed these standards not only builds trust but also enhances the overall professionalism of the industry.

Promoting Ethical Business Practices:

Ethical practices in sourcing materials, manufacturing, and business operations should be a cornerstone of any supplier’s strategy. Transparent supply chains, fair labor practices, and responsible sourcing of materials contribute to the overall integrity of the profession. Suppliers can also lead by example, encouraging other industry stakeholders to adopt similar ethical standards.

5. Expanding Market Accessibility and Affordability

Offering Financing Options:

High-quality massage equipment can be a significant investment, particularly for new therapists or small businesses. Suppliers can improve accessibility by offering financing options, payment plans, or leasing programs that allow therapists to acquire the necessary equipment without a large upfront cost. This makes it easier for practitioners to start and sustain their businesses.

Diversifying Product Lines:

By offering a range of products at different price points, suppliers can cater to the varying needs of the massage community. Entry-level products can help new therapists get started, while high-end, feature-rich options can appeal to more established practitioners looking to upgrade. Additionally, providing bundled packages can offer value and convenience to buyers.

Conclusion

Massage equipment suppliers have a significant role in shaping the massage profession. Through innovation, education, collaboration, and ethical practices, they can elevate the quality of care that therapists provide while also supporting the growth and sustainability of the industry. By focusing on these strategies, suppliers not only enhance their businesses but also contribute to the overall development and professionalization of massage therapy.

Article by Jeppe Tengbjerg (CEO & Founder of the International Massage Association)

Did you like the article? Or did you like taking part of the World Championship in Massage or one of our classes, then please feel free to give us a nice review on Google.

At the International Massage Association we are ongoing try to elevate the Massage Profession via our many Articles, Podcasts, Masterclasses and via the Educational Conference at the World Championship in Massage

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khatereh zandiyeh

16:20 30 Mar 25

Pia Lyng-Hansen

04:14 12 Mar 25

cool, fun and a great opportunity to learn. Thank you.

Anna Baroni

21:50 08 Mar 25

Dear therapist friends,Creating a video for a championship increases your visibility in the sector, you are known by the world of massage, it increases your professional growth and every time I made a video by participating in this competition I donated all my experience, and I tried to convey my passion, my art, my techniques.It takes commitment, love and innovation to make a video and capture the public's attention.I think the most important ingredient is to convey an important message, furthermore I had a lot of fun every time I chose to present a new video and I am sure that participating with one of our videos will remain in the history of massage, because Ima represents thethe only large and true association that represents the union of all therapists in the world to disseminate the art of massage. Every year. I have presented several of my videos with my different massage techniques and also this year 24 without any expectations and to my great amazementOn June 24 in Copenhagen I won likeBest video in the teachers category.Go see it on you tube Ima.Anna BaroniThe lady of emotions, as the great Constantine Barbu christened meThe mother of massage for many Masters and judges but there is a reason whyI was the first in the world of massage in 1995 to have two great intuitions:👑The first combines 7 techniques into oneMy. Physiomassage👑The second is to bring the stretching technique to the table.My. Postural stretchingThanks @jeppeTiengbergAnna Baroni master ♥️

Ruby Tolentino Sanches

16:48 22 Feb 25

I had the honor of participating in the 7th Massage Competition held in Copenhagen, Denmark, last June about 250 over participants from 50 over countries.During this event, I encountered numerous massage therapists who profoundly inspired me till now, we made connectionson social media, learning new techniques from them as well.The competition venue was expansive and expertly designed to accommodate all categories of massage.Mr. Jeppe, my greatest idol, was exceptionally engaged throughout the event. His energy seemed boundless, akin to a rechargeable battery, as he was present everywhere, capturing videos and photographs of all participants and conducting interviews with us.Wishing all my fellow "muscle kneaders" the best of luck; may you enjoy this truly remarkable experience in your lives!I extend my gratitude to IMA for providing this extraordinary opportunity to showcase our talents to the world.PSLet me know if you need some tips on accommodation, walking distance to the venue 😉Mabuhay! 🇵🇭

Jurij Juriak

13:46 31 Jan 25

Jesus Gomez

23:07 12 Jan 25

PRASANNA GAMAGE

13:14 07 Jan 25

Thanking for IMA , Share the valuable informations.

Cornelia N

18:11 06 Jan 25

Superb quality information, a true ambassador for massage therapy!

Vlad-Florin Panait

07:13 17 Dec 24

I had an amazing weekend learning about advanced techniques of holistic massage. It was a great experience and I want to thank Kinga and Jeppe for these lessons.

Alligator Tab

10:27 16 Dec 24

Excellent experience. I was impressed after the course.

Kinga Jenei

14:26 15 Dec 24

Bridgette Mensah

05:22 02 Dec 24

I am a massage therapist and I appreciate the article in the sence that reading through refreshes my mind and has also helped me to know I'm using the right techniques in my practice and my clients are always amazed after I treat them.Thank you! So much for sharing it has been enlighten!

Nataly Werthaim

23:11 21 Nov 24

"I took an amazing massage course from IMA, which greatly enhanced my knowledge. It was very well explained and presented with high professionalism. Thank you so much, Jeppe & Kinga ❤️"

May Au

09:57 20 Oct 24

It is a great honor to receive the NMC Overall Winner Award 2024, and I am truly grateful to have Jeppe present it to me. His experience and skills are admired globally, and he is not only highly knowledgeable but also generous and supportive. I feel fortunate to learn from him and I hope we can all continue working together in the massage field to achieve great things. Thank you so much, Jeppe!

Sami Stressade

10:45 20 Sep 24

The International Massage World Championships (IMA) in Copenhagen was an extraordinary experience. It provided a unique platform to compete with the best massage therapists in the world and learn advanced techniques at the highest level.The professional exchange, the valuable feedback from the jury and the inspiring atmosphere have significantly expanded my skills. An absolute recommendation for anyone who wants to perfect their art and make international connections.A special thank you goes to Jeppe Tengbjerg, founder and CEO of the International Massage Association and organizer of the World Championships in Massage. Without his vision and commitment, this outstanding event would not have been possible.

Amanda J M.

03:52 18 Sep 24

Thank you very much for the lessons that IMA has shared with the public... this knowledge will forever be useful for me to grow even more.. hugs and kisses 💆‍♂️🌎🕊🙏😇

semenuk-t Tanya

14:45 25 Aug 24

Very interesting, informative. A colossal experience. Exchange of skills and techniques. Friendly atmosphere....❤️❤️❤️It is worth taking part in order to grow and become better.

Massage World Magazine International

18:39 24 May 24

I have attended the IMA World massage Champs since 2017, it’s a must in the June calendar each year. Go visit or compete!! Copenhagen is a great City break aswell.

Tereze Belkova

19:06 24 Apr 24

An excellent school where you can not only learn different massage techniques, but also improve your skills. A place that brings together massage professionals from all over the world by organising the World Massage Championships in Denmark.

Michael Pedersen

21:24 05 Mar 24

Huge praise for holding dm in massage 2024.Warm atmosphere, good energy and super well organised.A school that is passionate about giving students the best possible education.Can only warmly recommend the school.

Carsten Anderslund

20:12 05 Mar 24

Carl Newbury

11:28 29 Feb 24

I have been attending Jeppe's events in Copenhagen since 2017. The World Championship in Massage is the highlight of my year networking with massage therapists from all over the World. Well Done Jeppe

Victoria Bilousova

12:54 07 Feb 24

Thank you so much for an amazing World Massage Championship organized in a high level! A lot of new friends and inspiration I found there😇

Christina Blei-Amatdoelrasit

07:51 07 Feb 24

It was with great pleasure to teach at your school in Denmark, I experienced a good atmosfeer, an interesting class and you as host/teacher mr. Jeppe Tengbjerg.Also thank you for the colaboration to teach at my school in Lelystad the Netherlands last year, it is of great interest to learn from each other and I welcome you again, this year in september 2024.SoeReiMas Courses & CoachingLelystad the Netherlands

Chutima Hälg

00:47 07 Feb 24

I recently had the pleasure of attending a massage seminar jointly organized by IMA Academy and Chiida Academy, and I must say it was a truly enriching experience. The seminar, led by a professional instructor, was a perfect blend of theory and practice, offering valuable insights into the art of massage therapy. The theoretical aspects covered were comprehensive and informative, providing a solid foundation of knowledge for all participants. From anatomy and physiology to various massage techniques and their applications, every aspect was explained with clarity and depth. It was evident that the instructor was not only knowledgeable but also passionate about imparting their expertise to the students. What truly stood out about this seminar was the emphasis on hands-on practice. Participants were given ample opportunities to apply the theoretical concepts they had learned in a supportive and nurturing environment. The instructor's guidance and feedback were invaluable in honing our skills and techniques. Moreover, I was impressed by the caring attitude and thoughtfulness shown towards the students throughout the seminar. From providing necessary materials to addressing individual queries and concerns, the organizers ensured that everyone felt valued and supported. I would like to extend my gratitude to Mr. Jeppe Tengbjerg for his exceptional leadership in making this seminar a resounding success. His expertise, patience, and genuine dedication to the art of massage therapy were truly inspiring.In conclusion, the collaborative effort between IMA Academy and Chiida Academy in presenting this massage seminar was commendable. It was a rewarding experience that left me feeling empowered and equipped with valuable knowledge and skills. I highly recommend it to anyone seeking to deepen their understanding of massage therapy or embark on a career in this field.

Corpore Vital

16:13 06 Feb 24

Professionalism and education at the highest level. The students are very attentive and involved in the way the information is conveyed and because there is a lot of practice, the course becomes even more exciting. Congratulations for the interactive way in which you transmit the information.

Jeg er en massageterapeut, og jeg sætter pris på artiklen i den forstand, at gennemlæsning genopfrisker mit sind og har også hjulpet mig til at vide, at jeg bruger de rigtige teknikker i min praksis, og mine klienter er altid forbløffede, efter jeg har behandlet dem.Tak! Så meget for at dele det har været oplysende!

Natalija Ilic

13:05 29 Nov 24

Fantastisk konkurrence!!!

Kæmpe stor ros for at afholde dm i massage 2024.Varm atmosfære, god energi og super godt tilrettelagt.En skole der brænder for at give eleverne, den bedst mulige uddannelse.Kan kun på det varmeste anbefale skolen.

Constantin Roman

02:30 07 Jan 24

Jeg mødte Jeppe Tengbjerg for første gang ved det første World Massage Championship i 2017. Siden da har vi krydset veje mange gange, i forskellige samarbejder relateret til massageverdenen: internationale konkurrencer, danske konkurrencer, kurser, workshops, seminarer, masterclasses mv. . Her var Jeppe skaberen, arrangøren eller i det mindste var han en væsentlig faktor i dannelsen af disse værdifulde platforme for uddannelse, inspiration og promovering, for alle dem, der er involveret i massageverdenen, både som massageudbydere og som massageforbrugere.Jeppe har ydet et kæmpe bidrag til at fremme massageværdier i Danmark og verden. Der kunne siges meget om dette bidrag og om hans egenskaber som professionel og som person. Måske allervigtigst er, at Jeppe Tengbjerg er en inspiration og et forbillede. Han samler flittigt viden og erfaringer, hvorfra han skaber en kilde til ny viden og erfaring til andre og giver den videre.I dag er der allerede mange mennesker i verden, som har nydt godt af det kolossale arbejde, Jeppe konstant udfører. Jeppe er for mig et eksempel på flid, vedholdenhed og engagement.Jeg synes, at Jeppe Tengbjerg er et navn, der allerede er trådt ind i massagens historie.Vil du vide mere om Jeppes arbejde, så følg ham tæt på alle digitale kanaler, hvor han har publiceret talrige artikler og relevante materialer.Hvis du er en massageterapeut interesseret i at blive endnu bedre, så deltag i konkurrencer eller uddannelser promoveret af Jeppe Tengbjerg.Drømmer du om at blive massør, så kontakt Jeppe Tengbjerg.

Camilla Ring

11:57 03 Nov 23

Har taget flere både uddannelser og kurser hos Jeppe og har kun godt at sige om det. Jeg har været rigtig tilfreds og bruger hver dag, al min tillærte viden i min klinik ✨

Anne Breinberg

10:06 22 Sep 23

God skole med et bredt spektrum af sundhedsuddannelser - både enkeltstående og overbyggende.Jeg har tidligere taget massøruddannelsen og hvad dertil hører og er pt. i gang med zoneterapiuddannelsen.

Helene Baumann

04:35 09 Mar 23

Jeg har taget både grunduddannelsen, skadesterapeut, thai yoga massage samt sundhedsfaglig grunduddannelse hos tengbjerg massørskole og jeg er så tilfreds. Man lærer utrolig meget på kurserne og underviserne er så kompetente! Hvis man overvejer at blive massør, kan jeg på det kraftigste anbefale at man smutter til Næstved! :-)

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