World Championship Massage 2025
Next Championship June 27 – June 29 2025 in Copenhagen
How can Massage Equipment suppliers help improving the Massage Profession? - World Championship Massage 2025

World Championship Massage 2025

Next Championship June 27 – June 29 2025 in Copenhagen

LearningNews

How can Massage Equipment suppliers help improving the Massage Profession?

“As the Founder of the International Massage Association and the World Championship in Massage I have been asked many times how we can improve the Massage Profession. In the first article I suggested a few things that the Therapists, the School owners and the Board members of Massage Associations can do. Read that article here.

In this article I write about what the Massage Equipment suppliers might do in order to improve the Massage Profession”. – Jeppe Tengbjerg

Massage equipment suppliers play a crucial role in the development and enhancement of the massage profession. By providing high-quality tools, innovative products, and exceptional customer support, suppliers can contribute to the growth and professionalism of the industry and profession. Here are several strategies that massage equipment suppliers can adopt to improve the massage profession:

1. Investing in Product Innovation and Quality

Developing Ergonomic and Durable Equipment: 

Massage therapists rely on their equipment daily, and it’s essential that these tools are both ergonomic and durable. Suppliers should focus on designing tables, chairs, and other accessories that reduce strain on the therapist and enhance client comfort. High-quality materials that ensure longevity and ease of maintenance should be prioritized, reducing the need for frequent replacements and thereby lowering costs for therapists.

Integrating Technology:  

Suppliers can lead the way in incorporating advanced technology into massage equipment. For instance, tables with built-in heating elements, adjustable height features, or integrated digital interfaces for tracking client preferences can significantly enhance the massage experience. Additionally, investing in research and development to create tools that assist in specific modalities, such as percussive devices or tools for deep tissue work, can broaden the capabilities of therapists.

Offering Eco-Friendly Products:  

Sustainability is becoming increasingly important across all industries. Massage equipment suppliers can contribute by offering eco-friendly options, such as tables made from sustainable wood, organic linens, and non-toxic cleaning products. This not only appeals to environmentally conscious therapists and clients but also sets a standard for the industry to follow.

2. Providing Exceptional Customer Support and Education

Educational Resources and Training:  

Suppliers can add value by offering comprehensive training on how to use their products effectively. This could include video tutorials, webinars, and in-person demonstrations that teach therapists how to optimize the use of their equipment. Furthermore, suppliers can provide guidance on maintenance and repair, ensuring that therapists get the most out of their investments.

Customer-Centric Support Services: 

A strong customer support system is vital for building trust and long-term relationships with massage professionals. Suppliers should offer responsive and knowledgeable customer service that can assist with product selection, troubleshooting, and after-sales support. Additionally, offering flexible return policies, warranties, and repair services can enhance customer satisfaction and loyalty.

Here is a good example of cooperation between a Massage Equipment Supplier (Lemi) and A Massage therapist (Jean-Guy De Gabriac from the World Wellness Weekend

3. Collaborating with the Massage Community

Partnerships with Massage Schools and Associations:  

Suppliers can collaborate with massage schools and professional associations to supply discounted or sponsored equipment. This not only supports the educational institutions but also familiarizes future therapists with their products. Additionally, suppliers can participate in industry events, trade shows, and conferences to stay connected with the community and showcase their latest innovations.

Feedback Loops for Continuous Improvement:  

Creating channels for therapists to provide feedback on products can help suppliers continuously improve their offerings. Regularly surveying customers, hosting focus groups, and maintaining active communication with industry professionals can lead to insights that drive product innovation and service enhancements.

4. Supporting Industry Standards and Advocacy

Advocating for Quality and Safety Standards:  

Suppliers can play a key role in advocating for industry-wide standards related to equipment safety and quality. By working with regulatory bodies and industry associations, suppliers can help establish guidelines that protect therapists and clients alike. Ensuring that all products meet or exceed these standards not only builds trust but also enhances the overall professionalism of the industry.

Promoting Ethical Business Practices:  

Ethical practices in sourcing materials, manufacturing, and business operations should be a cornerstone of any supplier’s strategy. Transparent supply chains, fair labor practices, and responsible sourcing of materials contribute to the overall integrity of the profession. Suppliers can also lead by example, encouraging other industry stakeholders to adopt similar ethical standards.

5. Expanding Market Accessibility and Affordability

Offering Financing Options: 

High-quality massage equipment can be a significant investment, particularly for new therapists or small businesses. Suppliers can improve accessibility by offering financing options, payment plans, or leasing programs that allow therapists to acquire the necessary equipment without a large upfront cost. This makes it easier for practitioners to start and sustain their businesses.

Diversifying Product Lines: 

By offering a range of products at different price points, suppliers can cater to the varying needs of the massage community. Entry-level products can help new therapists get started, while high-end, feature-rich options can appeal to more established practitioners looking to upgrade. Additionally, providing bundled packages can offer value and convenience to buyers.

Conclusion

Massage equipment suppliers have a significant role in shaping the massage profession. Through innovation, education, collaboration, and ethical practices, they can elevate the quality of care that therapists provide while also supporting the growth and sustainability of the industry. By focusing on these strategies, suppliers not only enhance their businesses but also contribute to the overall development and professionalization of massage therapy.

Did you like the article? Or did you like taking part of the World Championship in Massage or one of our classes, then please feel free to give us a nice review on Google.

At the International Massage Association we are ongoing try to elevate the Massage Profession via our many Articles, Podcasts, Masterclasses and via the Educational Conference at the World Championship in Massage

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Have you seen what our particpants have to say?

Sami StressadeSami Stressade
10:45 20 Sep 24
The International Massage World Championships (IMA) in Copenhagen was an extraordinary experience. It provided a unique platform to compete with the best massage therapists in the world and learn advanced techniques at the highest level.The professional exchange, the valuable feedback from the jury and the inspiring atmosphere have significantly expanded my skills. An absolute recommendation for anyone who wants to perfect their art and make international connections.A special thank you goes to Jeppe Tengbjerg, founder and CEO of the International Massage Association and organizer of the World Championships in Massage. Without his vision and commitment, this outstanding event would not have been possible.
Amanda J M.Amanda J M.
03:52 18 Sep 24
Thank you very much for the lessons that IMA has shared with the public... this knowledge will forever be useful for me to grow even more.. hugs and kisses 💆‍♂️🌎🕊🙏😇
semenuk-t Tanyasemenuk-t Tanya
14:45 25 Aug 24
Very interesting, informative. A colossal experience. Exchange of skills and techniques. Friendly atmosphere....❤️❤️❤️It is worth taking part in order to grow and become better.
I have attended the IMA World massage Champs since 2017, it’s a must in the June calendar each year. Go visit or compete!! Copenhagen is a great City break aswell.
Tereze BelkovaTereze Belkova
19:06 24 Apr 24
An excellent school where you can not only learn different massage techniques, but also improve your skills. A place that brings together massage professionals from all over the world by organising the World Massage Championships in Denmark.
Michael PedersenMichael Pedersen
21:24 05 Mar 24
Huge praise for holding dm in massage 2024.Warm atmosphere, good energy and super well organised.A school that is passionate about giving students the best possible education.Can only warmly recommend the school.
Carsten AnderslundCarsten Anderslund
20:12 05 Mar 24
Carl NewburyCarl Newbury
11:28 29 Feb 24
I have been attending Jeppe's events in Copenhagen since 2017. The World Championship in Massage is the highlight of my year networking with massage therapists from all over the World. Well Done Jeppe
Victoria BilousovaVictoria Bilousova
12:54 07 Feb 24
Thank you so much for an amazing World Massage Championship organized in a high level! A lot of new friends and inspiration I found there😇
It was with great pleasure to teach at your school in Denmark, I experienced a good atmosfeer, an interesting class and you as host/teacher mr. Jeppe Tengbjerg.Also thank you for the colaboration to teach at my school in Lelystad the Netherlands last year, it is of great interest to learn from each other and I welcome you again, this year in september 2024.SoeReiMas Courses & CoachingLelystad the Netherlands
Chutima HälgChutima Hälg
00:47 07 Feb 24
I recently had the pleasure of attending a massage seminar jointly organized by IMA Academy and Chiida Academy, and I must say it was a truly enriching experience. The seminar, led by a professional instructor, was a perfect blend of theory and practice, offering valuable insights into the art of massage therapy. The theoretical aspects covered were comprehensive and informative, providing a solid foundation of knowledge for all participants. From anatomy and physiology to various massage techniques and their applications, every aspect was explained with clarity and depth. It was evident that the instructor was not only knowledgeable but also passionate about imparting their expertise to the students. What truly stood out about this seminar was the emphasis on hands-on practice. Participants were given ample opportunities to apply the theoretical concepts they had learned in a supportive and nurturing environment. The instructor's guidance and feedback were invaluable in honing our skills and techniques. Moreover, I was impressed by the caring attitude and thoughtfulness shown towards the students throughout the seminar. From providing necessary materials to addressing individual queries and concerns, the organizers ensured that everyone felt valued and supported. I would like to extend my gratitude to Mr. Jeppe Tengbjerg for his exceptional leadership in making this seminar a resounding success. His expertise, patience, and genuine dedication to the art of massage therapy were truly inspiring.In conclusion, the collaborative effort between IMA Academy and Chiida Academy in presenting this massage seminar was commendable. It was a rewarding experience that left me feeling empowered and equipped with valuable knowledge and skills. I highly recommend it to anyone seeking to deepen their understanding of massage therapy or embark on a career in this field.
Corpore VitalCorpore Vital
16:13 06 Feb 24
Professionalism and education at the highest level. The students are very attentive and involved in the way the information is conveyed and because there is a lot of practice, the course becomes even more exciting. Congratulations for the interactive way in which you transmit the information.
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World Championship Massage 2025

Next Championship June 27 – June 29 2025 in Copenhagen

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